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Digital Marketing Training2018-11-12T16:36:50+00:00
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Why Learn Digital Marketing?

Digital marketing is the use of Internet technology and social media tools to successfully grow your business, i.e. the implementation of inbound marketing.

Companies adopting inbound marketing generate on an average 54% more leads than those depending on traditional outbound marketing. You’ll finish this digital marketing training course ready to successfully plan and implement digital marketing in your organization and confident to complete the inbound marketing certification test.

This comprehensive training of digital marketing will teach you how to plan and implement a solid digital marketing strategy in your organization. This three-day course covers:

  • Digital Marketing Planning
  • Inbound Marketing
  • Effective website design for Lead Generation

  • Google Webmasters
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Social Media Marketing

  • Digital Advertising (PPC)
  • Google AdWords
  • Facebook, Instagram & LinkedIn Ads
  • Content Marketing Principles
  • Blogging
  • Email Marketing
  • How to design effective landing pages
  • How to design effective Calls-to-Action

By the end of the course and upon passing the inbound marketing exam, you will obtain your HubSpot Inbound Marketing certification.

Course Outline

DAY 1

  • Marketing Strategic Planning
  • Digital Marketing Fundamentals
  • The HubSpot Inbound Marketing Methodology
  • Planning your Website for Content Marketing
  • Google Webmasters
  • Google Analytics

DAY 2

  • Deep dive into SEO and how to optimize your website for Search Engines
  • Content Marketing Fundamentals
  • Effective Blogging
  • Social Media Marketing
  • Email marketing
  • Landing Pages and Calls-to-Action

DAY 3

  • Pay-Per-Click Ads
  • Google AdWords
  • LinkedIn and Facebook Ads
  • Marketing and Sales Alignment for effective lead generation
  • Customer Relationship Management
  • Inbound Marketing Certification Exam

About the instructor

The course will be conducted by the Founder and Chief Architect of Qinnovation, Mr. Imad Choucair. With more than 20 years of professional experience, Mr. Choucair held key management positions in various companies including recently the CIO of Dubai Holding, Product Marketing Manager in Microsoft Corporation, and other senior management positions in the largest successful commercial organizations in the Middle East. On the academic side, Mr. Choucair is a doctoral learner and holds an MBA, BS and MS in Computer science. To know more about Mr. Choucair, visit his profile on LinkedIn.

Who Should Attend?

  • Business Executives
  • Marketing Professionals
  • Sales & Business
  • Development Managers
  • Anybody Interested in Digital Marketing

Companies we trained

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