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Join the 27th edition of digital marketing workshop

This workshop will be your best opportunity to develop deep analytical and practical knowledge on how to automate the 4 stages of the customer lifecycle through the use of digital marketing tools.

This three-day workshop will teach you how to develop and implement your strategic marketing plan using digital marketing. The workshop includes hands on exercises on all relevant digital marketing tools including for the first time, AI specific tools. The workshop covers: chat bots, product recommendation engine for e-commerce, social media marketing, effective website design, Search Engine Optimization (SEO), content and email marketing, Landing Pages, Call-to-Actions, digital advertising using Google Ads, LinkedIn & Facebook Ads and many other useful digital marketing tools.

Course Outline


  • Strategic marketing in the digital age

  • The four stages of the customer lifecycle

  • The three stages of the customer journey

  • Marketing-sales alignment and CRM

  • Fundamentals of digital marketing and marketing automation


  • The digital marketing tools

  • Content Marketing

  • Websites and mobile apps

  • Search Engine Optimization (SEO)

  • Google Search Console

  • Google Analytics


  • Digital Advertising

  • Google Ads

  • Facebook and Instagram Ads

  • Tiktok Ads

  • Revisions and Q/A

Training details

About the instructor

The workshop will be conducted in Dubai Internet City by the founder and CEO of Qinnovation, Mr. Imad Choucair who will share with you his cutting-edge doctoral level knowledge and more than 25 years of experience in the field. Mr. Choucair held key senior management positions in various organizations including recently the CIO of Dubai Holding, and Product Marketing Manager in Microsoft Corporation. On the academic side, Mr. Choucair is a researcher in the fields of organization design and transformation. In addition to his doctorate in business administration, Mr. Choucair holds an MBA from Liverpool University, MS and BS in Computer Science form American University of Beirut (AUB). To know more about Mr. Choucair please visit his LinkedIn page

Who Should Attend?

  • Marketing Professionals
  • Sales & Business Development Managers

  • Business Executives (CXO’s)

  • Anybody interested in Digital Marketing

Companies we trained

Course Registration Form