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Join the 25th edition of digital marketing workshop

This workshop will be your best opportunity to develop deep analytical and practical knowledge on how to automate the 4 stages of the customer lifecycle through the use of digital marketing tools.

This three-day workshop will teach you how to develop and implement your strategic marketing plan using digital marketing. The workshop includes hands on exercises on all relevant digital marketing tools including for the first time, AI specific tools. The workshop covers: chat bots, product recommendation engine for e-commerce, social media marketing, effective website design, Search Engine Optimization (SEO), content and email marketing, Landing Pages, Call-to-Actions, digital advertising using Google Ads, LinkedIn & Facebook Ads and many other useful digital marketing tools.

Course Outline

DAY 1

  • Marketing Strategic Planning

  • Digital Marketing Fundamentals

  • The four stages of the customer lifecycle

  • Effective website design

  • Google Webmasters and Google Analytics

  • Introduction to AI and recommendation engines

DAY 2

  • Deep dive into SEO

  • Content Marketing

  • Social Media Marketing

  • Email marketing

  • Landing Pages and Calls-to-Action

  • Chat Bots

DAY 3

  • Fundamentals of Digital Advertising

  • How to advertise on Google AdWords, Facebook, and LinkedIn

  • AI based drip marketing

  • Customer Relationship Management

  • Revisions and Q/A

About the instructor

The workshop will be conducted in Dubai Internet City by the founder and CEO of Qinnovation, Mr. Imad Choucair who will share with you his cutting-edge doctoral level knowledge and more than 25 years of experience in the field. Mr. Choucair held key senior management positions in various organizations including recently the CIO of Dubai Holding, and Product Marketing Manager in Microsoft Corporation. On the academic side, Mr. Choucair is a researcher in the fields of organization design and transformation. In addition to his doctorate in business administration, Mr. Choucair holds an MBA from Liverpool University, MS and BS in Computer Science form American University of Beirut (AUB). To know more about Mr. Choucair please visit his LinkedIn page

Who Should Attend?

  • Marketing Professionals
  • Sales & Business Development Managers

  • Business Executives (CXO’s)

  • Anybody interested in Digital Marketing

Companies we trained

Course Registration Form