Each platform like Facebook, Twitter, LinkedIn or Snapchat has its own benefits and features. Choosing the right combination of platforms for your business is the most important aspect of social media management. For example, for a florist shop, posting images of their offerings on Instagram is more important than posting on LinkedIn.
Understanding your core target sector is crucial for this purpose. Having a clear idea about whom you want to reach and what segment can be most profitable for you will guide you towards choosing the right platform. Also, this will define the kind of social media presence you want to have.