Increase your website traffic with Pay Per Click (PPC)

Pay-per-click (referred to or also known as PPC) is where an advertiser pays for advertising a product or a service online. The advertisement will appear when someone searches the web using the same keywords that the ad has been designed for.

PPC is a simple and cost-effective way for getting instant traffic to your website, get it noticed by your target audience and be an integral part of your digital marketing strategy. PPC complements the SEO efforts and is used to show on search pages when organic search is more difficult to achieve.

Pay-per-click works as advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. PPC has multiple formats on different PPC service providers like Google AdWords, Facebook Ads, LinkedIn Ads or others. This includes the “Sponsored Ads” or “Sponsored Links.” The rates that these service providers charge for a PPC ad vary significantly depending on the popularity of the keyword or phrase.

Campaign Setup for Pay Per Click

Multiple campaigns can be linked to one account for each service provider. The campaign is the vessel for your ad groups and where most of the settings are. The campaign setup includes setting up budget, geography, networks, negative keywords, time of day, day of the week and even devices targets. Qinnovation offers its customers an end-to-end agency service for management of their PPC accounts and campaigns. Qinnovation will advise each client on the best PPC campaigns to do that comes as a part of the overall digital marketing strategy. Qinnovation’s experience covers wide variety of platforms including Google AdWords, Facebook, LinkedIn, Twitter and others.

Pay Per Click Solutions

This is the famous Google’s search driven advertising marketing platform. It lets you target your audience based on specific keywords. Google AdWords is best suitable for generating instant leads, website visits, conversions and sales for almost any type of product, service or organization. Google AdWords allows targeting audience by:

  • Display Advertising
  • Keyword Matching
  • Phrase Matching
  • Location
  • Age & Language
  • Days, Time and Frequency
  • Device Usage

LinkedIn also offers a targeted marketing advertisement platform that lets you reach your audience within the professional space. LinkedIn Advertising is most effective when it comes to B2B advertising; it’s the perfect platform for selling services to larger companies that targets decision-makers. LinkedIn ads allow you to target audience by:

  • Location
  • Industry Verticals
  • Company Size
  • Revenue
  • Job Role & Functions
  • Department
  • Decision Making Levels and more

Facebook Ads are not search-based. However, Facebook Ads are good for creating awareness, building word of mouth fan base via social media environment, increasing brand page likes, and nurturing audience until they are ready to buy. Facebook allows you to target your specific audience by:

  • Location
  • Age
  • Interests
  • Demographics
  • Psychographics
  • Pages Your Target Audience Liked On Facebook
  • Device Usage

Twitter Ads come to play like Facebook. Twitter ads are good for promoting trends with the hashtags and tweets in the online world. It is best suitable for promoting a brand, a website, or trend. This gives the advertiser a direct communication channel with the brand’s Twitter followers. Twitter Ads target audience by:

  • Trends Advertising
  • Hashtag Matching
  • Demographics
  • Device Usage
  • Location
  • Language
  • Twitter Follows

If you have any question about this topic, feel free to put the question in the comment section below. We will give you the answer.