Digital Marketing
Through the use of digital marketing tools, we help our clients automate the four stages of the customer life cycle resulting in more leads and increase in revenue. The four stages of the customer lifecycle include brand awareness, customer engagement, customer convergence, and customer retention.
Lead Generation is a Four-Stage Method
Lead generation works in four progressive stages. Using specific digital marketing tools, the stages focus on turning strangers to loyal customers.
Awareness
Awareness is about making your brand known and attracting potential customers.
Engagement
Awareness is triggering the customers to engage in a conversation about their business problems.
Conversion
Converting prospects into customers including providing customers with the right offering at the right time.
Retention
Customer retention is continuously understanding the customer needs and keeping the value proposition and satisfaction at high levels.
Lead Generation Tools
Lead generation is a direct contributor to building long lasting relationships with your customers utilizing the power of the Internet with digital marketing tools like website, content marketing, blogging, digital advertisement, Pay-Per-Click (PPC), SEO, social media, lead management, landing pages, Call-to-Action (CTA), marketing automation, email, and many other. All such tools are meant to nurture contacts and convert them into customers.
Digital Marketing Strategy
A digital marketing strategy is your plan to win. It helps clients identify opportunities and solve business issues with advanced research and market analyses.
Digital Marketing Platform
A digital marketing platform is the technology piece. It includes the heart of your digital marketing platform, which is the contact management part in addition to many other tools to build your marketing machine.
Website
Your website is your window to the world. A successful website has to be designed keeping the buyer’s persona in mind and taking the prospect through the lead generation methodology.
Competitor Analysis
Understand the SWOT of your competitors and have that as a part of your overall digital marketing strategy.
Content Marketing & Blogging
Develop content for brand awareness and customer engagement.
Digital Advertisement
Advertise your business and generate business leads by leveraging social media such as LinkedIn, Facebook, Instagram and Twitter.
SEO
Improve your search engines ranking and get found by prospects when they search the web using your business relevant keywords.
Social Media
Be on social media and publish and see social analytics across Twitter, LinkedIn, Google +, Facebook and other social networks.
Lead Management
Segment leads generated based on their activity across your site and other channels.
Landing Pages
Create more pages that improve conversion rates and generate leads.
Forms
Forms are the essential part of your website to capture leads. Leads enter your marketing machine waiting to be nurtured and converted into customers.
Call-to-Action (CTA)
Build beautiful buttons and callouts to convert traffic to leads in a snap.
Marketing Automation
Use marketing automation to trigger timed follow up emails to your contacts.
Personalize your emails with any field from your marketing database.
Analytics
Analyze which traffic sources are generating the most leads, plus other insights.
CRM Integration
Use your CRM data from Salesforce or other CRM to segment contacts, personalize email, assign a lead score and more.
How to get started
Implementing Lead Generation in your organization is a simple but important process.
Get Assessed – Let us assess your business process and understand what we need to perform for you.
Get Quote – Provide you with a set of recommended services according to your budget.
Get Started – Sign and start.
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