Keep it short and significant:
Your goal is to deliver emails that add value to your receivers’ lives. So, keep your emails precise and full of impact, reading them should never cost a lot of time and effort. Nowadays, people mostly check emails on their smart phones hence, the message in the email should be short and clear and well designed to be read on all devices in demand.
Along with short, well-written messages, your emails should always have clear and strategically designed Calls-to-Action. Responsive, eye-catching CTA’s can really increase the click through rate because they help the readers do what you want them to, without much difficulty.