Why SEO is important?

The purpose of Search Engine Optimization (SEO) is to increase the amount of visitors to your website by obtaining a high-ranking placement in search engines such as Google, Bing and others. Search engines work by hiring modern spiders (Software programs) to crawl all pages of every site available on the Internet and index them accordingly. The spiders use advanced computer science algorithms to crawl websites in a way very different from the way you read the content of a website. Spiders focus on specific content and hidden configurations available on your site to profile and index your site properly.

Why an SEO Solution from Qinnovation

Our advantages on search engine optimization are enormous. As Qinnovation’s DNA is into marketing strategies, we have deep business and technical experience in selecting the right keywords and phrases relevant for your business. This comes as a part of our Digital Marketing Strategic Offerings or they can be just separate for SEO. We use advanced tools including the leading marketing automation platform from HubSpot to provide you with an SEO solution inline with your complete digital marketing strategy.

At Qinnovation, we have developed an SEO matrix for measuring the effectiveness of the existing SEO implementation and have implemented SEO projects that put our clients on the first page in Google with the right keywords and phrases.

To optimize your website content you should be familiar with the concepts given below.

On-Page SEO Optimization Tools

* Title Tags * Meta Tags * ALT tags for images * Header (h1, h2 and so on) * URL Structure * Content Syndication * Keyword Density * Site maps * Navigation * [Page layout & Design](https://www.qinnovation.ae/websites-development/)

Off-Page SEO Optimization Tools

  • Social Media Presence
  • Blogging & Posting
  • Forum & Groups Presence
  • Google Webmaster
  • Local Search Submission
  • Google Maps Presence
  • Google Ads

SEO Reporting Tools

  • Google Analytics
  • SEO Site Checkup
  • SEO Analyzer
  • Google Webmaster
  • WooRank
  • SimilarWeb
  • Spyfu Keyword Research Tool
  • Ahrefs
  • Pingdom

If you have any question about this topic, feel free to put the question in the comment section below. We will give you the answer.